"Do I really need a blog on my website?" I hear this question constantly. And I understand the hesitation — who has time to write blog posts when you're running a business?
But here's the reality: businesses with blogs get 55% more website traffic than those without. And that traffic turns into leads and customers. Let me explain why a blog is one of the smartest investments you can make for your business.
Why Blogging Works for Business
1. Every Blog Post Is a New Google Entry Point
Each blog post you publish creates a new indexed page on your website. That's one more opportunity to show up in search results. A website with 10 pages gives Google 10 chances to find you. A website with 10 pages + 50 blog posts gives Google 60 chances.
More pages = more keywords = more traffic = more customers.
2. It Demonstrates Your Expertise
When a potential customer is deciding between you and a competitor, and they find a detailed blog post where you answer their exact question, you've established yourself as the expert. They trust you before they've even picked up the phone.
3. It Answers Customer Questions
Think about the questions your customers ask you every day. "How much does this cost?" "How long does it take?" "What should I look for?" Every one of those questions is a blog post that could bring you new customers.
4. It Has a Compounding Effect
Unlike advertising (where you stop getting results the moment you stop paying), blog content continues to drive traffic for months and years after you publish it. A well-written blog post from 2 years ago can still be your top traffic source today.
5. It Fuels Your Social Media
Struggling with what to post on social media? Share your blog posts. Each blog post can become multiple social media posts, email newsletter content, and video topics.
What to Blog About
The secret to successful business blogging: answer the questions your customers are actually asking. Here are content ideas that work for almost any business:
- How-to guides — "How to Choose the Right [Your Service]"
- Cost breakdowns — "What Does [Your Service] Actually Cost in 2026?"
- Comparison posts — "[Option A] vs. [Option B]: Which Is Right for You?"
- Common mistakes — "7 Mistakes to Avoid When [Related to Your Industry]"
- FAQ answers — Turn your most common questions into detailed posts
- Case studies — "How We Helped [Client] Achieve [Result]"
- Industry news — Your perspective on changes in your field
- Behind the scenes — Your process, your team, your values
How Often Should You Blog?
The ideal frequency depends on your capacity, but here are benchmarks:
- Minimum: 1-2 posts per month (better than nothing, keeps the site fresh)
- Good: 1 post per week (consistent growth in traffic and authority)
- Aggressive: 2-4 posts per week (rapid traffic growth, requires more resources)
Quality over quantity, always. One well-written, comprehensive blog post per month is better than four rushed, thin posts.
Blog Post Best Practices
- Aim for 1,000-2,000+ words — Longer, comprehensive content ranks better on Google
- Use headers and subheaders — Break up content for scanners (most people scan before reading)
- Include images — Posts with images get 94% more views
- End with a CTA — Every post should guide readers toward your services
- Optimize for SEO — Use your target keyword in the title, URL, first paragraph, and naturally throughout
- Internal linking — Link to your service pages and related blog posts
- Update old posts — Refresh outdated content with new information to maintain rankings
"But I Don't Have Time to Write"
I hear you. Running a business is busy enough without becoming a content writer. Options:
- Brain dump method — Record yourself talking about a topic for 10 minutes, then transcribe and edit
- Hire a content writer — Professional blog writing services can produce great content from a brief
- Content calendar — Plan 3 months of topics in advance so you're never staring at a blank page
- Repurpose content — Turn customer emails, social media posts, and presentations into blog posts
I Build Blog-Ready Websites
Every business website I build includes a fully functional blog section that's easy for you to manage. I'll even help you develop your initial content strategy and write your first few posts.
